Hashtag

Are Hashtags on Facebook Good for Businesses?

The use of hashtags on Facebook has always been a controversial topic. Most personal users don’t use them, but are they good for business pages? I’ve often asked myself this question, so I’ve decided to research and write a blog!

Chain Reaction Win GIF by Slanted Studios - Find & Share on GIPHY

Hashtags on Other Social Networks

Hashtags are widely used on Twitter, LinkedIn, Instagram and TikTok. There is no doubt about how useful they are to increase your reach. When users search for specific terms, posts with hashtags containing those key words appear in search results.

This ensures your posts are viewed by your target audience who are interested and will be engaged.  These people are more likely to buy your products and services. Hashtags can also be used to find trending subjects and posting these will increase your reach.

Back to Hashtags on Facebook…

It is widely considered that hashtags don’t add any value to posts on Facebook as very few people use them. Facebook started alerting businesses to use hashtags to increase their reach in 2020. But do hashtags really increase reach?

Loof and Timmy GIF - Find & Share on GIPHY

Experimenting with Hashtags

I decided to experiment, carrying out Facebook searches using both hashtag and hashtag-free search terms.

It has long been established, personal users rarely use hashtags in searches. However, in my search without hashtags, Facebook actually prompted me towards using them, giving a list of relevant hashtags!

Facebook Search
Relevant hashtags as a result of my search

My search using hashtags brought up many results, displaying local businesses who had used the hashtag at the top of the results.

As a digital marketing professional, I could to see how often my key words appeared on Facebook. Businesses can use this information to increase engagement with their own posts through using hashtags.

Benefits of Hashtags on Facebook

So, there are some benefits to using hashtags. Firstly, they may increase your reach. They also bring consistency across all of your social media campaigns, plus Facebook encourages users to search for hashtags.

The only way you can really find out if hashtags add value is to experiment. Afterall, there is no cost to organic posts and by using hashtags, your reach will certainly not decrease.

In conclusion, my advice is to experiment! Try using hashtags and if they work for you, great, you will increase your reach and engagement. If they don’t work, you’ve not lost anything and you can go back to not using them.

I hope you find this blog useful, if you want to chat about Facebook or your social media strategy, please get in touch!

49 thoughts on “Using Hashtags on Facebook”

  1. I was very pleased to uncover this great site. I need to to thank you for ones time for this fantastic read!! I definitely appreciated every bit of it and I have you bookmarked to look at new information on your blog.

  2. Pingback: buy saxenda online

  3. Pingback: Top Indianapolis neighborhoods

  4. Pingback: briansclub store

  5. Pingback: mosberg

  6. Pingback: parasols kopen

  7. Pingback: ทดลองเล่นบาคาร่าฟรี

  8. Pingback: leonax.net

  9. Pingback: bonanza178

  10. Pingback: LSM99 ฝากถอน ออโต้

  11. Pingback: pārdot mežu

  12. Pingback: เศษผ้าขาว

  13. Pingback: marlin 1894

  14. Pingback: rajabandarq

  15. Pingback: buy magic mushrooms online australia

  16. Pingback: นำเข้าสินค้าจากจีน

  17. Pingback: นำเข้าสินค้าจากจีน

  18. Pingback: bonanza178

  19. Pingback: แฟชั่นเกาหลี

  20. Pingback: buy weed online

  21. Pingback: transport service company

  22. Pingback: w8888

  23. Pingback: buy 3chi

  24. Pingback: fryd cart

  25. Pingback: สมัครตัวแทน Relx

  26. Pingback: แฮนดิแคป

  27. Pingback: alpha88 mobile

  28. Pingback: horse medicines

  29. Pingback: federal ammo

  30. Pingback: Merida gravel bikes

  31. Pingback: เว็บพนันออนไลน์

  32. Pingback: รีวิวมือถือ

  33. Pingback: ทินเนอร์

  34. Pingback: togel sgp

  35. Pingback: condo for sale pattaya

  36. Pingback: betmw168

  37. Pingback: choi game

  38. Pingback: พรมปูพื้นรถยนต์ 6d

  39. Pingback: Hunter898 แจกเครดิตฟรี

  40. I was curious if you ever considered changing the page layout of your site?
    Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better.

    Youve got an awful lot of text for only having one or 2 pictures.
    Maybe you could space it out better?

Leave a Reply

Your email address will not be published. Required fields are marked *