Post Lockdown Social Media Content Tips
Spring is in the air and more businesses in the UK are allowed to open as per the latest government guidelines. This is great news for small businesses. Although, now company owner’s attention is required on running their business rather than social media content.
Business owners might have had extra time to concentrate on social media content throughout lockdown. But other priorities mean they cannot spend all their time planning social campaigns.
I have decided to put together a few quick tips to help owners of small businesses to plan their social media content.
1. Quality over quantity.
What interests your customers? Have a think about this. What do they want to see or hear? Post quality content giving advice or adding value to your customers’ day to day lives. Post this as much as you can, but not too much. They probably don’t want to see this over and over again. As this can cause people to “screen out” and ignore your content.
2. Schedule social media content.
You don’t need to be working all hours to create and post your awesome content. Make use of a social media marketing platform such as Hootsuite or Buffer. These allow you to schedule content for up to 3 accounts on the free version, and 10 on the paid plan. You can schedule Facebook and Instagram posts via Facebook’s business manager. This allows multiple images on Instagram and ensures the right sizes are used. I’ve often had issues with image sizes and not posting on Hootsuite so I prefer to schedule Instagram directly.
3. The first hour is important.
Social media networks such as Facebook, Instagram and Twitter use the first hour after you post your content as a trial. The more people that interact and engage (like, share, click) with your content, the more people will see it in their news feeds. If you have a band of loyal followers (or friends) ready to like and share your content as soon as it goes live this is great. If not, you can get more people to like it by posting to your story, sharing on your personal account etc. LinkedIn even allows you to share with your staff.
I hope that these quick tips help you to create and share content to your business social media accounts. However, if you require assistance or would like any advice, I am happy to help, get in touch with me by filling in my contact form or email email@example.com.